If you think that it is still too early to start worrying about your Christmas season sales, you better think again. Ecommerce businesses enjoy a minimum of 40% increase in sales and traffic alike during Christmas. You can just imagine the bigger chance for your offers to grab the attention of consumers who are ready to spend their money.
If you want to increase your sales this coming Christmas season, it is wise to come up with a good plan as early as possible. Below are a few ideas to help you boost your sales this Christmas holidays:
Spice Up Your Website with a Holiday Deals Page
A separate web page that contains the most enticing discounts is as equally powerful as those Christmas displays in retail shops. You can also put up a Christmas video, banners, and links to different blog posts to improve website engagement. Ideas for holiday promos on your site can also include some giveaways that bloggers can share on their own Instagram pages that include the link to your sales page. To create a sense of urgency, it is best to make these limited time offers only.
While you can always advertise your Christmas sales in numerous locations, these won’t have the same level of effectiveness if you advertise o people who are already near your store. With proximity marketing, it means that the people are searching for something and this something could be one of your offerings. Make the most out of those hours potential customers spend every day looking at their phones and advertise them right when they are just nearby.
Email is not dead. In fact, most online sales may still be generated by effective email campaigns. Email marketing campaigns during Christmas might be at least thrice more effective during the holidays compared to social media marketing. If you want to increase your sales this season, make sure you have attractive email campaigns containing personalized and great deals for customers. Be ready to enjoy a minimum boost of 17% in sales!
The Best Holiday Strategy Starts on Halloween
Halloween is when the holiday season officially kicks off. Try to think of a holiday spirit or strategy that you wish to reveal this coming Christmas with your brand’s help. Simple Christmas crafts that will make you earn profit may be a great way to discard the items of last season. However, your customers will appreciate better a one of a kind holiday strategy that can last throughout the entire holiday season. Creative brands always stand out so unleash your creativity while you’re at it.
Customer Engagement is Still the Key
Finally, the best and highest number of holiday sales is often enjoyed by brands that engage with their customers. For instance, a toy shop may let potential customers admire the display of moving toy trains. But, engagement doesn’t happen because the buyers simply stand and look at it. On the other hand, offering cookies and hot cocoa while customers watch is guaranteed to raise engagement and boost the mood. And when the mood is right, a purchase will happen next!